Media/Analyst Relations/Article Development:

• Develop strategic marketing programs with media outlets to secure coverage in print and on-line publications.
• Create awareness of a company and its products with key trade press editors, ensuring participation in staff written features and round-up articles.
• Research and write press materials, including corporate profiles and backgrounders.
• Write, edit and place articles with key trade publications.
• Plan and promote press conferences.
• Organize and implement media tours, including spokesperson briefing.
• Conduct media training to company representatives before press briefings and interviews.
• Write and distribute press releases, conduct on-line tracking of opens and click-throughs.

Web Site Development & Maintenance:

• Analyze and evaluate current web site, comparing it to set criteria and to competitors’ sites.
• Design effective information architecture.
• Serve as liaison between client and web development firm and graphic designers.Write content and develop strategies for keeping content refreshed.
• Conduct usability testing.
• Develop and implement measurement systems with feedback loops.
• Utilize metrics to refine copy and messaging.
• Update copy on an on-going basis to encourage readership.

E-Newsletters/Direct email marketing

• Develop concept, look & feel.
• Write, edit and proofread copy.
• Supervise production and layout.
• Distribute and track distribution.
• Provide tracking reports (open rates, click throughs, feedback).

Research:

• Conduct stakeholder research by phone, in person or via Web survey.
• Develop recommendations for scope of survey and type of questions.
• Experienced at writing questions that get responses.
• Provide follow up reports with hard data and definitive responses.

Video Production:

• Act as executive producer, assembling a team of of videographers, editors, on-screen and voice over talent.
• Work with client to develop parameters of video.
• Write script and develop storyboards.
• Supervise shoot.
• Work with editor to produce finished production.

Collateral Development:

• Develop concept, work with art director to create visuals.
• Write, edit and proofread copy.
• Serve as liaison between client, art director, photographer, and printer.

Speakers Bureau:

• Research speaking opportunities at trade shows and conferences.
• Place executives at appropriate venues.
• Provide speaker coaching and/or speech writing.
• Set up/promote/administer Webinars.

Trade Show Support:

• Generate creative and effective ideas for booth development.
• Supervise implementation of all booth graphics, all set-up requirements and tear down, including all audio/visual and video support.
• Generate ideas for pre-show mailers and promotions.
• Arrange for and facilitate on-site media meetings.
• Conduct on-site research among attendees to track market trends, identify customer requirements, etc.

Social Media:

GoldsmithPR can help you integrate social media into your ongoing public relations campaigns through an integrated program that reinforces your messaging and promotes your events, products and activities.

Facebook:

• Landing page design
• Create Tab pages to support video, FourSquare, photo albums, etc.
• Develop content stream based on events and messaging
• Manage Live Streaming
• Engage viewers/audience in ongoing dialogues
• Conduct targeted advertising
• Set up RSS feeds

Twitter:

• Landing page design
• Set up RSS feeds
• Build audience base based on targeted audiences
• Conduct targeted advertising

LinkedIn:

• Set up company and group pages
• Maintain on-going communications with current activities
• Run targeted advertising campaigns
• Work within targeted groups to build awareness and support products/events.

YouTube Channel Creation:

• Leverage clients’ investment in video to extend brand awareness on YouTube.
• Use search engine optimization techniques to garner top ratings for client videos (videos embedded in Websites are not recognized by search engines).
• Reinforce existing Web presence with a video-based portal that will engage viewers, attract new audiences.
• Drive content to existing Website through use of text blocks and links.
• Learn about your audiences through extensive analytics.