First Frito-Lay eschewed the Superbowl and started running commercial contest on YouTube, Crash the Super Bowl.

Now, Ray Ban is taking viral video marketing to to the next level. If you haven’t seen the most recent video in Ray Ban’s campaign, Guy has Glasses Tattooed on his Face, then you are rapidly becoming one of the minority.

The video was posted just a week ago; already there are 1,099,435 views! Not to mention the media coverage this has generated. Did he? or didn’t he?

Actually this is just the latest in Ray-Ban’s campaign. The videos are posted on Ray-Ban’s YouTube Channel under the moniker Never Hide Films.

Each of their videos is clever, entertaining and gets people talking.

So, what do you think? Is the tattoo for real? or is it a well done fake?