Social Media Consumers More Likely to Buy, Recommend

For those skeptics who don’t believe that Social Media has a measurable impact:

According to a study conducted by research firms Chadwick Martin Bailey and iModerate Research Technologies, two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more likely to buy after becoming a fan. Moreover, 79% of those who follow brands on Twitter are more likely to recommend those brands after following them, and 60% of Facebook fans say the same for Facebook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s