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ad revenue

February 26, 2009 Newsletters, Public Relations Leave a comment ad revenueEnewslettersPublic Relations

Email newsletters make a comeback

While social media networking is the sexy part of Web marketing right now, it turns out that the somewhat old-hat email newsletter is proving to have legs.

In her BusinessWeek Column, What Sells Online?, Sarah Lacy muses that daily digests sent via e-mail can generate some much needed ad revenue when there’s not much of it to go around.

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