What Happens When Someone Types Your Company’s Name on YouTube?

Many corporate PR types and agencies still overlook the newest (and most dynamic) medium for managing their brand (or customer’s brand) on line: YouTube.

YouTube videos are flying under the radar and creating impressions that may (or may not) support your corporate identity. This is particularly an issue in the educational environment where user-created videos abound and where the creative content is well . . . different.

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