As a PR practitioner I’ve always hated working on client websites that don’t have a content management system that I can access. Yes, I know they have legal issues to contend with, but inevitably even the smallest changes take forever to implement and typos manage to creep into the copy . . . requiring yet another round of changes and additional charges.
Recently I helped a radiology practice in Springfield, Mass. create a website. One of their requirements was that the site use a content management system that allowed them to make regular updates and additions.
When I work on a website I generate the information architecture, write the copy and serve as the interface between the client, the designer and the programmer. While this was supposed to be a “down and dirty” site to get them started, it ended up being pretty comprehensive, including information about the practice and educational information about the different aspects of radiology.
The site was built using Drupal which has a very user-friendly content management system and a lot of flexibility. Even I can make the updates as it requires only a minimal knowledge of HTML.
GoldsmithPR 