YouTube hits 1-billion views per day

YouTube is putting the broadcast TV channels to shame. According to http://www.marketingcharts.com:

YouTube routinely serves up more than 1 billion video views per day around the world, far surpassing its next-closest rival Microsoft and helping the site continue its strong growth, especially since being acquired by Google three years ago, according to a blog post by Chad Hurley, YouTube’s co-founder and CEO.

In August, comScore reported numbers for YouTube’s US market to be in the neighborhood of 10 million videos watched per month. Google represented 40% of all videos viewed online, while YouTube.com accounted for 99% of all Google videos viewed.

comScore also said that Microsoft Sites ranked a very distant #2, with 547 million (2.2%), followed by Viacom Digital with 539 million videos viewed (2.1%) and Hulu with 488 million (1.9%).

However, the latest figures from YouTube, which include global estimates, reveal that comScore’s numbers may be a significant underestimation, writes MarketingVOX.

The milestone has spurred YouTube to create a special “1 BN” logo to highlight occasion.

Trends for online video viewing show that both the number of viewers and the numbers of videos viwed continues to rise. According to a recent study by Ipos MediaCT, more than two-thirds (67%) of online Americans now report that they have streamed or downloaded digital video content from the internet, and most feel it’s reasonable to watch embedded ads in online TV and movies if the desired video content remains free-of-charge.

Nielsen also found that the the audience for mobile video viewing grew 70% in Q209.

Weber describes YouTube as a “juggernaut”

Thank you, Larry Weber, for helping me sell the idea of corporate YouTube channels. With your new book, Sticks & Stones: How Digital Business Reputations are Created Over Time and Lost in a Click, and your subsequent tweets, you’ve given the stamp of credibility to YouTube and made it an acceptable tool for corporate America.

For the past year I’ve been talking to my clients about the necessity of managing their on-line reputation by taking control of such viral elements as video. Now that Larry has chimed in and devoted an entire chapter of his book to YouTube perhaps they’ll pay more attention.

Maybe now people will understand that YouTube is no longer just college students lighting farts. Okay, that’s still part of it, but in general there has been an on-going shift on YouTube to more professional content that is an integral part of a company’s (or college’s) outgoing message.

Maybe now people will understand that by not participating in YouTube they are giving the control of their online reputation to the masses. Just because YOU haven’t put anything about your company on YouTube, don’t assume that there’s nothing out there.  Type your company name into YouTube and see what you find. I did that for a client of mine and showed them that there are three videos that come up. The first two were a rant from a former employee that started with the statement, “They want to shoot the president and black children at my job.” Just what you’d like your customers to find when they are looking for information about you, right?

Then there’s a college that I’ve been talking to. Type in their name and one of the top five videos was of a student, drunk, with his friends writing all over his body with black magic marker. It perhaps did not accurately convey the image of the college that they had intended.

YouTube should be evaluated and handled as part of every organization’s public relations strategy. Because, guess what? Every day more of your “public” is finding their information right there.


No one reads anymore . . . The future lies in video.

Has anyone else noticed this? Because it seems glaringly obvious to me that people no longer read. Not us PR types. We still read. It’s the people we are trying to reach that have given it up.

I am assuming this is why when someone is given written instructions, the task is inevitably done wrong. Or why when you email or text a question to someone, the response is not an answer. At least not an answer to the question you asked.

The alternative is that people are mostly stupid and I don’t think this is true. Reading, especially reading for comprehension, is just too time consuming.

That leaves us with a conundrum. How can we tell the stories we need to communicate in a way that appeals to our target audiences? The answer is video.

Ten years ago corporate video was widespread and elaborate. Web-based communications made video unfeasible until recently because of bandwidth restrictions. Now, it’s back and it’s more important than ever.

YouTube is now the most broad-reaching broadcast channel out there. It’s bigger than any of the network channels and soon will reach a larger audience than all of those channels combined.

To best serve our clients, we must now embrace the use of video as a communications medium.

YouTube EDU Efforts Profiled on AP

I’ve written before on the benefits that Colleges and Universities can reap from using enhanced YouTube channels to reach their target audiences. A recent AP news story gave some more insights:

College too expensive? Try YouTube

By JAKE COYLE

It might seem counterintuitive to look for higher education alongside Avril Lavigne music videos, but the video-sharing site has become a major reservoir of college content.

The Google Inc.-owned YouTube has for the last few years been forging partnerships with universities and colleges. The site recently gathered these video channels under the banner YouTube EDU (http://www.youtube.com/edu).

More than 100 schools have partnered with YouTube to make an official channel, including Stanford, MIT, Harvard, Yale and the first university to join YouTube: UC Berkeley.

There are promotional videos like campus tours, but the more interesting content is straight from the classroom or lecture hall. Many schools have posted videos of guest lecturers, introductory classes and even a full semester’s course.

At a time when many are finding college unaffordable and the ranks of the unemployed are swelling, free higher learning can sound like a good way to spend some free time.

“There’s a huge appetite around the world for people to better themselves, to study subjects that they either never got a chance to or haven’t studied in a while,” said Obadiah Greenberg, the strategic partnership manager for YouTube.

In the past five years or so, colleges and universities have been increasingly opening their doors digitally to the public.

“That Ivory Tower reputation may be even more dated than the advent of YouTube,” said Scott Stocker, director of Web communications at Stanford.

In 2002, the Massachusetts Institute of Technology launched the MIT OpenCourseWare (http://ocw.mit.edu) with the plan to make virtually all the school’s courses available for free online.

As a visitor, one almost feels like you’ve somehow sneaked through a firewall. There’s no registration and within a minute, you can be watching Prof. Walter Lewin demonstrate the physics of a pendulum by being one himself.

Last December, MIT announced that OCW had been visited by more than 50 million people worldwide. But why would institutions that charges a huge price for admission give away their primary product?

Ben Hubbard, program manager of the webcast project for the University of California, Berkeley, believes it has always been a part of a university’s vocation.

“The mission of the university has been the same since our charter days back in the 1800s,” said Hubbard. “It’s threefold: there’s teaching, research and community service. Probably in the 1800s they weren’t thinking of it as the globe, but technology has really broken down those barriers of geography.”

In 1995, Berkeley launched its webcasts (http://webcast/berkeley.edu) with video and audio webcasts of classes.

In 2007, Apple created iTunes U, a service that allows schools to make material accessible only internally by students or externally by anyone. Most schools do a little of both.

Tools like iTunes U and YouTube EDU not only benefit the community and those called “lifelong learners” curious for a lesson or two in engineering or economics. But these services are powerful marketing tools that ultimately only provide one dimension of the college experience, schools say.

“We all see that the real value in a college education goes so far beyond the lectures that faculty give,” said Stocker. “It’s a way for people to get a taste of what the Stanford experience is, but you’re not getting a degree and you’re not getting direct interaction with faculty.”

What Happens When Someone Types Your Company’s Name on YouTube?

Many corporate PR types and agencies still overlook the newest (and most dynamic) medium for managing their brand (or customer’s brand) on line: YouTube.

YouTube videos are flying under the radar and creating impressions that may (or may not) support your corporate identity. This is particularly an issue in the educational environment where user-created videos abound and where the creative content is well . . . different.